Why Work with a Travel Blogger?

Thinking of working with a travel blogger? Here are four reasons why marketers prefer working with travel bloggers and other types of influencers:

1. Their posts show an authentic experience with your destination or the product they are integrating into their trip. The most effective thing marketers can do for their brand is to create experiences for influencers with their brand. Having a travel blogger write about how their experience in an entertaining way is marketing gold.

2. They have an engaged and diverse following. Whether your brand appeals to active vacationers or consumers who follow travel bloggers for entertainment reasons—travel bloggers are not only some of the most followed influencers but they are also a niche that creates more consumer engagement than other groups.

3. They produce visual content. They say a picture is worth a thousand words and these days consumers engage with visual content more than ever. Travel bloggers post a ton of photos of their experiences while they are traveling, and this grabs people’s attention. I’ve been told often that they felt like they were traveling along with me on my trip.

4. Travel bloggers are active on a variety of social channels. Like most marketers, travel bloggers promote their blogs on a variety of digital channels. Whether it’s Instagram or Facebook brands get a lot of bang for their buck by teaming up with influencers.